About Us
Meet the founders / Personal Information
Yousaf Allaud Din – CEO, Sales Director
Background: With two years of experience as a Team Lead at MindBridge, Yousaf Allaud Din excels in leadership and operational management. His communication skills and strategic mindset are key assets in building a resilient business.
Role: Yousaf manages the operational aspects of Safaa Waters, ensuring seamless delivery and customer satisfaction.
Muhammad Inayat – Production Manager
Background: Muhammad Inayat brings experience in academia, having served as a Teaching Assistant at ITU for one year. His dedication, problem-solving abilities, and commitment to quality drive Safaa Waters’ production processes.
Role: Overseeing the production side of the business, Muhammad ensures that every drop of Safaa Water maintains the highest standards of purity and excellence.
Story Behind Safaa Waters
In 2023, Pakistan witnessed a growing awareness about the importance of ethical consumerism, especially amidst the Palestine crisis. As an act of solidarity, many in Pakistan, including us, chose to boycott international brands. However, this brought to light a significant gap in the market—there were very few high-quality, local alternatives available to replace these global products.
This realization fueled our resolve. We asked ourselves: Why rely on international products when we can create something better, right here at home?
With this mission in mind, Safaa Waters was born—a proud Pakistani brand committed to offering world-class drinking water while empowering local industries.
Our journey isn’t just about water; it’s about fostering self-reliance, supporting ethical choices, and proving that local brands can stand shoulder-to-shoulder with global giants. With Safaa Waters, every sip is a vote for quality, responsibility, and positive change.
Who We Are
We are a proudly Pakistani brand focused on delivering hydration you can trust. At Safaa Waters, our team is dedicated to:
- Purity: Utilizing advanced Reverse Osmosis (RO) technology to ensure each drop of water is free from contaminants.
- Health Enriching our water with essential minerals like Sodium, calcium and magnesium to promote well-being.
- Community: Supporting local industries and fostering self-reliance by offering a high quality local alternative.
- Sustainability: Committing to eco-friendly practices that reduce waste and protect the environment.
Our Mission
Our mission is simple yet profound: to provide pure, refreshing water while empowering local industries and promoting ethical consumer choices. We believe that hydration should not only benefit your health but also reflect your values and contribute to the greater good.
Our Vision
We envision a future where Pakistani consumers have access to premium local products that stand tall against international competition. Through innovation, integrity, and community support, Safaa Waters aims to be a leading symbol of quality and responsibility.
What Sets Us Apart
- Locally Inspired: Safaa Waters is rooted in a vision of local empowerment, offering an ethical alternative to international brands.
- Purity Through Technology: Our RO process guarantees water that is 99.9% free from contaminants, ensuring exceptional quality.
- Health-Focused: We enrich our water with essential minerals to support a balanced and healthy lifestyle.
- Sustainability-Conscious: From recyclable packaging to water conservation, we care for our planet in every step of our process.
Our Promise
At Safaa Waters, our promise is to deliver the essence of clarity in every bottle. When you choose Safaa, you choose:
- Quality you can trust
- Values that resonate
- A step towards local empowerment
Refresh with the essence of clarity. Choose Safaa Waters.